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Private Money Lending
Lending / Borrowers / Lenders
Private money lending is a loan from a private financial entity to a non-owner occupied real estate investor, secured by real estate as collateral.
Rates, and terms, for these types of loans will vary by lender and depending upon their experience, level of the power and the length of an investors relationship with a particular lender, and the perceived risk of the deal being borrowed for.
There are very few hard and fast rules to private money.
Private lenders look at an appraised value, borrower experience, property equity, and “exit strategy.”
Institutional lenders normally take 60 to 90 days to fund a transaction, whereas private lenders review the properties merit, require less paperwork, and can complete the loan funding in as little as 72 hours to 3 weeks.
Institutional lenders normally cap the amount of money on a capped amount of loans.
Private lenders can lend multiple loans on multiple properties, lend more money so that borrowers can use less of their own funds with far fewer seasoning requirements.
Private Money Borrower
Most private money borrowers fall into the following categories:
- Purchasing a fixer-upper to repair and flip in 3 to 6 months
- Purchasing a fixer-upper to repair and keep as rental property
- Refinancing to invest money in other cash flow opportunities
A private money borrower is someone who:
- Needs quick funding for time sensitive loans
- May have been denied a bank loan for any reason, including credit and excessive loan conditions
- Wants to avoid long hassles of processing a bank or institutional loan
- Needs a larger loan with more flexible terms than most banks offer
- Wants an opportunity to make an investment in a new property using the equity in their own real estate
- Cross collateralization that has circumstances making it difficult to obtain institutional loans
- Complex financing structures
- LLC partnerships
- Trust corporations
- Credit problems
- Minor to moderate bankruptcy (old or current)
- Property held in probate, trusts, family, limited partnerships, irrevocable trusts, corporations, etc.
- Divorce loan qualifying challenges (institutional lenders are very picky about the borrower and the property with divorce cases)
Private Money Lenders
Private lenders lend on the following factors:
- Amount of “skin in the game” equity
- “Exit strategy”
- Highest and best use
- The property’s cash flow capability or income potential
What Do Private Lenders Look For?
Key Considerations for Private Lending
Private lenders evaluate several factors to determine the viability of a loan, including:
- Skin in the Game; The borrower's equity stake in the property.
- Equity Strength; The property's current and potential value.
- Highest and Best Use; The optimal use of the property to maximize its value.
- Cash Flow Capability; The property's ability to generate income or its potential for cash flow.
Common Scenarios for Private Borrowers
Most private money borrowers fall into one of the following categories
- Fix and Flip Investors; Purchasing a fixer upper to renovate and sell within 3 to 6 months.
- Buy and Hold Investors; Acquiring a fixer upper to renovate and retain as a rental property.
- Refinancing for Growth; Refinancing existing properties to free up capital for other cash flow opportunities.
FAQ
GoTo Private Capital is a real estate investment firm that specializes in purchasing and selling properties on its own behalf. They are not licensed real estate agents or brokers, which means clients do not incur commissions when engaging in transactions with them. The only fees involved are the standard costs associated with purchasing a home.
What types of homes are purchased?
The company acquires various types of homes, regardless of size, condition, or situation. Sellers are not required to make repairs or even vacate the property before the sale. GoTo Private Capital is equipped to assist individuals facing financial distress or those looking to transition to a new phase and having difficulty selling their homes. They often provide fair cash offers promptly and can close deals quickly.
Is there assistance for homeowners behind on mortgage payments?
Yes, GoTo Private Capital purchases homes in any financial situation, including those behind on mortgage payments. They work directly with banks, are familiar with the foreclosure process, and frequently buy homes that are delinquent on payments.
What types of properties are sold?
The company offers a range of properties, including complete rehabs, move-in ready houses, and rental properties. If clients do not find what they're looking for in the current inventory, GoTo Private Capital is confident in sourcing properties that meet specific requirements at the right price.
For more information or to discuss specific needs, clients are encouraged to contact GoTo Private Capital directly.
Funding Essentials
The biggest blunder any investor can make in real estate is to shop too early for money, yet this is the most common mistake we see investors making in real estate. The rule of thumb is it’s much easier to shop for cash when you have a deal in hand and under contract.
Why? Because as long as that property is not under contract, it’s up for grabs by anyone and everyone and no lender will spend time and resources on a property that can be snatched out from under the borrower at any moment’s notice.
Putting the house under contract is an easy enough, 4-Step process.
Step 1: Prospect and Review Potential Properties
Step 2: Write Offers
Step 3: Get Offer Accepted by Seller
Step 4: Put Earnest Money in Escrow to complete the contract.
Once these 4 Steps are completed, you have a fully executed Purchase and Sale Agreement, the property is under contract, and you are ready to shop for cash. If you’re ready to move forward and receive a term sheet, then fill out the form at the bottom of the page and we will get back to you within 24 business hours.
5 Reasons Why Investors Use Private Money

- It’s Fast:
Flipping homes is a time-sensitive business. Depending on how fast you submit the loan package items, you can have your loan in several days to several weeks. It can take one to three months to secure a loan with traditional financing. - It Looks at Collateral, Not You:
Private money lenders are not interested in credit score. They are interested in how much value they see in the property since the property is the asset that is backing the loan. - It’s Everywhere:
Private money lenders are often people who have funds parked in lower-yielding financial vehicles like CDs, stocks, or IRAs and are looking for newer ways to maximize their funds in higher yielding conduits, like lending on real estate. - It’s Creative:
With Private money, you can get funding on great deals that banks would normally shun. Promising investment properties that need repairs, make them unsuitable for most banks, but perfect for most Private money lenders. - It’s Flexible:
Private money lenders don’t have the same strictly enforced guidelines to follow for their loan applications, so they are more willing to help creatively structure loans that work for the project.
Having a Private Money Lender, like GoTo Private Capital LLC in your court gives you confidence to put properties under contract. As long as you find the no-brainer deal that fits our guidelines, do the proper due-diligence, and turn in an application. you can be rest-assured that the deal will be funded!
5-point Guide to find the Sweet Spot Deal

The first part of every successful fix and flip is finding the right real estate property. That’s why we’ve created this easy, 5-point guide to help you find the “sweet spot” deal, which can give you the best chance at making money in real estate, while safeguarding your investment.
At GoTo Private Capital we are only interested in funding projects that will give you the best opportunity at realizing success. Therefore, our criteria is centered around these 5 points.
Homes above the FHA cap are statistically more likely to experience drastic fluctuations in value and can be more susceptible to local and overall market depreciation. Homes in the 5-point realm tend to be more resilient to these influences.
WHY 1-4 UNITS?
This is important. When you invest within these parameters, you can attract a larger segment of the market, including FHA buyers. This increases your ability to appeal to more people in more demographics.
WHY PRICE YOUR HOME AT OR BELOW FHA REQUIREMENTS?
FHA loans bring home ownership into reach for first-time home buyers who might have a hard time getting approved with conventional lenders. This increases your ability to sell your property faster and broadens your ability to attract more potential buyers.
WHY A SMALLER HOME WITH NO MORE THAN 5 BEDROOMS AND 3 BATHS?
Millennials and Boomers are the two segments expected to dominate the market in the next five years. Both of these segments are looking at smaller homes: Millennials because they’re just starting out; Boomers because they’re downsizing. Candace Taylor of The Wall Street Journal wrote, “These days, buyers of all ages eschew the large, ornate houses… in favor of smaller, more modern-looking alternatives.”
WHY LESS THAN 2 ACRE?
Both Boomers and Millennials are looking for less upkeep: Boomers because they’re getting older and Millennials because they’re just starting out. More acreage also means more expense.
Types of Deals
Fix & Flip
Up to 90% of purchase
Up to 100% of Rehab Cost
Up to 75% of Max ARV
Max LTC - 90%
Max Loan Amount not to exceed FHA cap
No Min FICO Score
Bridge/Jumbo Loans
Max 9-% (LTC)
Up to 90% on As Is and upto 75% ARV
Min Loan amount $50,000 max $2 Million
Max 12 month loans
Min 620 FICO Score
Rental Loans
Interest Rate: Starts As Low As 7.5%
Origination Points: Starts As Low As 2.99%
No Experience Required
Loan Amount Up to 2 Million (up to 75% LTV)
Cross-Collateral allowed on 2 or more properties. Portfolio loans available on a case-by-case basis.
Min 660 FICO Score
Construction Loans
Collateral: Non-Owner Occupied Single-Family Properties:Condos; Townhouses
Rate: Starting At 11.29%
Term: 12 Months to 24 Months
Min. Property Value: $150K As-Completed Value
Max Allowed Loan Amount: As is up to 75%
ARV: up to 85%
Min 650 FICO Score
Commercial Loan
Loan amounts: up to 7.5 Million
Up to 85% LTV
Nationwide Financing
First-time investors in commercial are welcome
PROPERTY TYPES Apartment Complexes Multifamily Mixed use (Residential in Nature) and More
Min 660 FICO Score
Loan Terms
- Max Loan Amount: Just Bring Us Your Deal! No cap on the loan amount if the numbers make sense. Rest assured; we will help you get it done. Call us today for more details. GoTo Private Capital has funding solutions from $30,000 up to the FHA Cap in the county where the investment property is located and can provide additional lending solutions based on the property you have under contract and type of loan needed.
- Rates: Current rates start at 7.5% annualized interest with an origination fee from 0-5%, and no prepayment penalties. (Rates are based on credit score but credit score does NOT determine loan approval.)
- Loan Term: 6 Months to 2 Years for a fix & flip. 30 Years for a buy & hold or refinance. One loan approved per applicant until proven track record
Please complete the form on our Contact page, and we’ll get in touch with you within 24 business hours to provide a no-obligation term sheet.